2018 brand refresh and creative direction focusing on flavors through hop selection to differentiate each release.
More to come!
2018 POS concept supporting "Flavors Through Hops" campaign
Inspiration mood board showing clean minimalistic back ground accentuating the fruit imagery
Luponic Distortion No.10 - first release for rebrand
Luponic Distortion No.11 - showing the next progression of flavors in the series with color and artwork
Luponic Distortion No.12 - showing the next progression of flavors in the series with color and artwork