The original.

A light, refreshing ale born on California’s Central Coast and meant to be put down cold. 805 Beer was created for those fueled by curiosity, independence, and the constant pursuit of the path less traveled—where the mountains meet the sea and the road always leads somewhere new.

Rooted in place and attitude, 805 is more than a beer—it’s a lifestyle brand inspired by the Central Coast’s easygoing pace, outdoor culture, and understated confidence. From its name to its clean, iconic packaging, every detail reflects authenticity, simplicity, and a deep connection to where it’s made.

I led brand creation, creative direction, and packaging design, guiding the evolution of 805 from its earliest expression into a nationally recognized brand. This work included developing the visual identity system, packaging architecture, and storytelling framework, while continually refining the brand as it grew in scale and reach.

As the brand evolved, I collaborated closely with 805 Brand Managers and the Art Director to expand the system across seasonal releases, retail environments, marketing campaigns, and national distribution—ensuring consistency, clarity, and cultural relevance at every touchpoint.

Since 2012, our brewing team has crafted 805 Beer on California’s Central Coast. To this day, it continues to be brewed, packaged, and shipped cold from California—remaining true to its origins while resonating with drinkers far beyond the coast it calls home.

Brand Creation: Andrew Wickstrom

Brand Managers: Troy Powell and Nathan Sheetz

Art Director: Alyssa Hornby