About

I’m a multidisciplinary art director and brand/packaging designer focused on building iconic, emotionally resonant brands across CPG, beverage, lifestyle, and retail. I lead with strategy, storytelling, and hands-on execution—bringing bold ideas to life in ways that feel grounded, useful, and unforgettable.

Whether I’m designing a full packaging system for a new product line, refreshing a legacy brand with quiet precision, or shaping spaces and physical touchpoints through environmental and product design, I focus on the moments where design meets real life—on shelves, in hands, in stores, and in homes. My background spans everything from beer and wine to footwear, specialty food, environmental branding, and consumer product design, with past roles and collaborations that include Firestone Walker, Deschutes Brewery, UGG, Hope Family Wines, and Reef.

I’m known for delivering visually cohesive, scalable solutions that elevate shelf presence, create immersive brand experiences, and connect with consumers. My approach blends curiosity, craft, and clarity—and I stay close to the work from concept to dieline to final print and production to make sure it holds up in the real world.

When I’m not designing, you’ll usually find me surfing, running, hiking, or in the cold plunge. I believe great design, like a good life, should be grounded, well-balanced, and occasionally surprising.

Info

Born on California’s Central Coast

a.wickstrom@me.com

+1 (858) 245-7092