Wild Ale Program — Imaginative Beers, Untamed Expression

Imaginative beers dedicated to all things wild—this passion-driven program was conceived as a creative outlet for exploring spontaneous fermentation, mixed cultures, and barrel-aged expressions that pushed beyond conventional beer styles.

I created the brand identity, naming, and high-end specialty packaging for this project, designing a visual world that felt expressive, artful, and unapologetically unconventional. The branding was intentionally crafted to mirror the unpredictability and nuance of wild beer itself—layered, tactile, and visually distinctive—while maintaining a refined, premium sensibility.

Each release was treated as a collectible object, with packaging and materials chosen to elevate the experience and signal rarity, craftsmanship, and intent. The system allowed for creative freedom across individual beers while maintaining a cohesive identity that unified the program as a whole.

In addition to packaging, I led 360° marketing campaigns spanning photography, video, digital storytelling, retail support, and experiential moments—bringing the narrative of wild fermentation, time, and place to life across every consumer touchpoint.

The result was a deeply expressive, design-forward program that celebrated experimentation and artistry—positioning wild beer not just as a product, but as an experience rooted in creativity, patience, and discovery.

Art Director: Andrew Wickstrom

Photography: Julian Peck