Firestone Walker’s Brewmaster’s Collective is the first-ever beer club for the iconic California brewer. Featuring 25 beers, we worked with the brewmaster Matt Brynidlson to craft 16 world exclusives along with 4 Propagator limited releases for the program, as well as offer virtual tastings with each of the 4 collections, along with a robust offering of benefits for the limited membership group of 1,000.

The creative for the project delivered on the hyper-premium nature of the program included high-quality photography, video, digital experience, and product design.

Brand Creation: Andrew Wickstrom

Design: Matt Beck

Photography: Julian Peck

Copywriting: Sean Weir

Video: Lee Diskin