Firestone Walker’s Brewmaster’s Collective is the first-ever beer club for the iconic California brewer. Featuring 25 beers, we worked with the brewmaster Matt Brynidlson to craft 16 world exclusives along with 4 Propagator limited releases for the program, as well as offer virtual tastings with each of the 4 collections, along with a robust offering of benefits for the limited membership group of 1,000.
The creative for the project delivered on the hyper-premium nature of the program included high-quality photography, video, digital experience, and product design.
Brand Creation: Andrew Wickstrom
Design: Matt Beck
Photography: Julian Peck
Copywriting: Sean Weir
Video: Lee Diskin