Packaging & Campaign Support

In collaboration with my longtime friends at Deschutes Brewery, I contributed to the layout and visual execution of Symphonic Chronic Double Dank IPA, helping refine the packaging to align with the brand’s bold, hop-forward personality while maintaining consistency within the broader Deschutes portfolio.

In addition to individual SKU support, I created a fresh, cohesive look for Deschutes’ latest Variety Packs, developing layouts and visual updates that improved shelf clarity, strengthened brand presence, and allowed multiple beers to coexist seamlessly within a unified system. This work extended across various packaging updates, ensuring continuity across formats and touchpoints.

I also partnered with the Deschutes team on their most recent Non-Alcoholic campaign, contributing creative for point-of-sale (POS) materials designed to support retail storytelling and drive engagement at shelf. The result was a set of flexible, retail-ready assets that reinforced the brand’s quality, craft credibility, and evolving portfolio.

Creative Direction and Production: Andrew Wickstrom

CMO: Julie Galbraith

Creative Director: Rob Brooks

Brand Manager: Angie Anderson-May