Premium Barrel-Aged Program

Craftsmanship and innovation converge through Firestone Walker’s most premium barrel-aged beers. As Art Director, I led creative direction for the brewery’s top-tier specialty portfolio—curating the brand presence, visual identity, and storytelling for a collection widely regarded as one of the most respected barrel-aged programs in craft beer.

This work encompassed high-end, world-class packaging and branding designed to reflect the rarity, complexity, and provenance of each beer. Every SKU required a bespoke yet cohesive approach—balancing refinement, restraint, and craftsmanship while maintaining a clear connection to the Firestone Walker brand. Materials, finishes, typography, and structural details were all considered with a luxury mindset, elevating the physical experience to match the beer inside.

Beyond packaging, I developed and directed 360° marketing campaigns for the entire lineup, spanning retail, digital, experiential, point-of-sale, and on-premise environments. These campaigns reinforced the program’s premium positioning, supported limited-release launches, and deepened engagement with collectors and craft-focused consumers.

The result was a unified, elevated brand system that honored tradition while embracing innovation—helping position Firestone Walker’s barrel-aged offerings as modern icons within the craft beer landscape.

Creative Director: Andrew Wickstrom

Photography: Julian Peck