The Hope Provisions Co. brand was created to establish a cohesive labeling system across a growing range of retail offerings, including honey, BBQ rubs, olive oil, and finishing salts. The primary challenge was maximizing shelf visibility and brand recognition while adapting the system to multiple packaging formats, sizes, and materials.

A consistent visual framework was developed to ensure clarity and cohesion across the line, allowing each product to feel distinct yet unmistakably part of the same family. Labels were printed on textured paper stock and finished with a spot gloss treatment, creating contrast, depth, and tactility. This interplay of matte texture and subtle shine reinforces the brand’s premium positioning while rewarding closer inspection—balancing impact at shelf with craftsmanship in hand.

Client: Austin Hope

CPG Designer: Me