JUICY. HAZY. TROPICAL.

From the coast of California comes Mind Haze. Juicy, fresh, and loaded with an imaginative array of tropical hop flavors, it’s a free-spirited beer made to elevate your perceptions.

Mind Haze IPA is Firestone Walker's top-selling beer next to 805. Mind Haze was launched in early 2019 as Firestone Walker's first national hazy IPA release.

Mind Haze is a hazy IPA done the Firestone way, created after a full year of experimentation at our Propagator R&D brewhouse in Venice, California. This is a beer that breaks the mold with explosive hop aromas, a luscious texture, and unsurpassed shelf freshness for a hazy IPA. Juicy, fruity, and creamy, with pronounced tropical flavors and a true hazy-style mouthfeel.

Brand Creation: Andrew Wickstrom

Film Creative Director: Dustin Hinz

Agency: Hey Beautiful Jerk

Producer: Nathan Sheetz