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ANDREW WICKSTROM

ART DIRECTOR / CPG / BRAND & IDENTITY DESIGNER

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PRIMAL ELEMENTS

A New Expression from Barrelworks

Say hello to Primal Elements, an out-of-this-world sour ale that pushes Barrelworks into new territory. Brewed with mango, pineapple, and tangerine, this vibrant release delivers bright aromatics, juicy fruit character, and a crisp, refreshing finish—designed to be as approachable as it is expressive.

Super-drinkable and delightfully refreshing, Primal Elements balances lively acidity with lush tropical fruit, creating a beer that feels playful, modern, and unmistakably Barrelworks. The flavor profile leans fresh and aromatic rather than heavy or sweet, making it an easy entry point for both seasoned sour drinkers and newcomers alike.

Primal Elements marks several firsts for the Barrelworks program. It’s the first sour beer to feature mango and pineapple, expanding the brewery’s fruit-forward repertoire, and it’s also Barrelworks’ first-ever canned offering—bringing the program’s craftsmanship into a new, more accessible format.

Together, these milestones represent a meaningful evolution for Barrelworks, blending innovation, experimentation, and approachability while staying true to the program’s commitment to quality, creativity, and refined flavor expression.

Creative Director: Andrew Wickstrom

Photography: Julian Peck

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