Limited Releases & Innovation Platform

I oversaw creative direction, branding, and packaging for all limited-release beers in the Venice Propagator Series—Firestone Walker’s experimental platform developed at the Propagator R&D brewhouse in Venice, California. My role was to create and manage a flexible visual system that supported rapid innovation, allowed each release to feel distinct, and maintained a cohesive brand presence. The series served as a creative testbed for new styles and ideas, informing future national releases and broader brand evolution.

Brand System: Andrew Wickstrom

Artwork: Various Artists