I was tasked with creating a honey label for Austin Hope, rooted in symbolism and family meaning. The bee serves as a tribute to his mother—the Queen Bee—representing leadership, care, and the quiet strength at the center of the Hope family.

The label design was intentionally clean and restrained, allowing the symbol to carry the story without distraction. A gold foil emboss treatment was used to elevate the mark, giving the packaging a sense of permanence, reverence, and craft. The result is a label that feels both refined and deeply personal—celebrating legacy, family, and the beauty of something made with intention.

Client: Austin Hope

CPG Designer: Me