Brand Identity — Coffee Trailer & Company Vibe

This project began with a deeply personal idea—the name is inspired by their three children, grounding the brand in family, personality, and story from the very start. What followed was a fun, collaborative branding effort with local friends to create a distinct, welcoming vibe for both the company and its mobile coffee trailer.

The goal was to develop an identity that felt approachable, joyful, and human—something that could connect instantly with customers in a casual, community-driven setting. From the name and logo to color, typography, and overall tone, the brand was designed to feel friendly and expressive without taking itself too seriously.

Special consideration was given to how the brand would live in the real world—especially on the coffee trailer, where visibility, personality, and memorability matter most. The identity was built to be bold and flexible, working equally well at a distance, on social, and in close-up moments of interaction.

The result is a brand rooted in story and connection—one that reflects the owners’ values, celebrates family and friendship, and creates an inviting presence wherever the trailer goes.

Brand Creation: Me